Not a believer in Facebook? You’re not the only grower, as many are slow to warm to the social networking site. When you do finally realize the advantages, though, there are nine suggested rules all small businesses should follow on Facebook.
In a recent post on AllFacebook.com, Nick O'Neill lists nine rules of Facebook promotion every small business should follow. You can read more about O'Neill's rules here, but I'll list them below:
1. Go Slow & Steady, Don't Overdo It
2. Contact Your Fans Directly
3. Don't Spam
4. Consider It An Educational Experience
5. Limit Your Advertising Budget
6. Create A Facebook Page, Not New Profiles
7. Use Coupons & Other Incentives
8. Emphasize Mobile Subscriptions
9. Post Occasional Entertaining Statuses
At this point, there's no reason your growing operation should not have a Facebook page. One recurring sentiment we all hear as an industry is how we don't connect well with younger generations. We're always looking for someone else to devise a solution to lure Generation X and Y to our products.
Facebook is that link. Your customers 40-and-under are probably already on Facebook. Ask them about it. Your customers 40-and-under are also probably fans of other growers and industry groups marketing themselves to the users. It's time you start marketing yourselves.
Got a question about Facebook? Leave a comment below, and I'll give you an answer or some feedback.
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