Friday, June 19, 2009

Fafard's Rebranding Effort

I stopped by the Fafard booth yesterday and spoke with Ann Bryan, marketing services manager, about Fafard's new packaging look. Fafard has redesigned both its retail and professional packaging to reflect a whole new brand approach. Products offer the same quality and consistency as before, but Fafard wanted to emphasize "the science behind the art" of making each blend.

3B Mix, pictured to the right, is in a particularly sharp bag. The back of packaging includes a story on each Fafard brand, the blend's benefits and directions for use. 2 Mix (red) and 52 Mix (black) are equally as sharp and informative. Fafard's retail packaging has a similar look to its grower packaging to keep all blends in the same family.

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